There’s a good PR story doing the rounds of the media today, with Morgan Stanley claiming a teenager called Matthew Robson has pulled the rug from beneath traditional thinking in the media space and his youthful insight is somehow turning the media world on its head.
Of course it’s a nonsense but it has gained a lot of publicity for Morgan Stanley. The Guardian, Telegraph and Evening Standard have already taken the bait.
Among Robson’s insights are the following:
“Most teenagers watch television, but usually there are points in the year where they watch more than average. This is due to programs coming on in seasons.”
“No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.”
“Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they realise that they are not going to update it.”
“No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.”
“Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they realise that they are not going to update it.”
If Morgan Stanley’s media analysts were not aware of these trends then they should hang their heads in shame.
But of course they were… all they were lacking was a compelling way to get people to listen. Cue Matthew Robson.
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