How not to do marketing

I recently was at the receiving end of some very poor marketing but it does provide a great case study in how not to do it.  Sequence of events:

1. I booked a room at a hotel in Paris for one night
2. I then cancel the booking two weeks before - on the cancellation email provided on the home page
3. On the night I was due to stay at about 10pm, I get a call on my mobile in London from the hotel receptionist asking when I had planned to check in as they were getting concerned since they hadn't seen me yet. I politely answered that I had cancelled according to hotel web site guidelines. He apologized
4. One day after I was due to stay, I get an email saying' We were delighted to have you as our guest - and would appreciate 5 mins of your time to fill in this feedback questionnaire’. I politely replied that I never stayed there
5. Today, I get exactly the same email – I fear I can not be polite any more.

Highly impressive