In my daily discussions about the media I’m sensing a little fatigue around MPs’ expenses. It has been going on a month now, but what a month it’s been for The Telegraph.
The Guardian reports today that The Telegraph and The Sunday Telegraph sold an extra one million copies - equivalent to 30,000 extra copies per day – during May.
Online the Telegraph is likely to have seen an even more dramatic hike as people worldwide searched for news on duck island, blue movies and other expense-related largesse out of the public purse.
The two graphs here illustrate, top, worldwide searches for “The Telegraph” on Google and, below, worldwide searches for “MPs expenses” – the similarity in the shape of the graphs is clear, as is the point at which The Telegraph dropped the bomb on Westminster.
We've probably seen the same spike for the regionals. Telegraph Media Group saves Northcliffe Newspapers! Surely shome mishtake?
Posted by: Chris | June 04, 2009 at 03:21 PM