In today’s rapidly shifting media landscape, PR campaigns have the power to spread a company’s message to a larger audience than ever, at a fraction of the cost of other marketing methods.
Implementing a global strategy that takes into account cultural considerations and maximises ROI has never been more important, in order to maintain consistency and achieve success.
That is why we have chosen global PR as the theme for our next event. Join a panel of industry experts as they explain why the speed of communications, combined with current industry challenges, makes cross-border PR efficiencies critical to business. On a practical level, the forum will also cover the key criteria to successful PR execution across multiple markets.
Topics will cover
- The evolution of brand marketing – overcoming cultural challenges in local to global campaigns
- Driving campaigns in emerging markets
- Making economies of scale work for your client
- Best practice PR in international business media
The event will be at the LEWIS Media Centre, in central-London from 16.30 on Wednesday 1, April
Places are limited though, so to book your place please email Sally Cliffe at sallyc@lewispr.com or call +44 (0)207 802 2626
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