Doing it for ourselves

A colleague has just shown me an interesting letter in today's FT, in response to an article on 'marketing budget cuts.'

According to the Group Chief Executive of Huntsworth (a global comms agency), PR is vital in an economic downturn. The point is made in objection to PR being aggregated with advertising. Feel free to read the full argument here http://www.ft.com/cms/s/0/1879ac2c-c56a-11dc-811a-0000779fd2ac.html

I certainly support all the points made (although obviously it would have had more weight if from a non-PR), although the case made isn't a new one. This debate has been raging between those who believe and those who simply, don't. So, how do we get the message across about what PR is, and how vital it actually is?

Well, it is a question that is so close to our hearts that the next LEWIS event is on the very same topic - 'PRing the PR' - watch this space for more details...