Things move quickly in the blogosphere. No sooner had Threshers launched its 40% off voucher and sent it forth unto the world to wreak Oddbins- and Majestic-shaped havoc, than the annals of the world wide web were alight with people posting, emailing and generally sharing their newly-acquired savings.
About five seconds later, the blogosphere turned. We'd been had. Duped by an offer that they'd meant to go viral all along, and didn't represent particularly good savings anyway.
There's a good summary over at Stuart Bruce's blog. Otherwise, gapingvoid sums things up nicely (see above).
I was interested to read about blog-friendly budget wine vendor Stormhoek's attempt at eclipsing the offer - and succeeding. (Apart from taking its own website down, of course.)
I certainly felt conned. That's why I spent over 200 pounds there this weekend. Serves me right for being a dumbass prole ;-)
Posted by: hugh macleod | December 05, 2006 at 01:46 PM
You did?
Don't you have enough cases of Stormhoek lying around to see you through?
Posted by: Jon Silk | December 05, 2006 at 02:05 PM
I don't think the blogosphere has turned. And certainly everyone I know in the industry is thinking: "Why didn't we think of that?"
It's a sales promotion that went viral creating a huge PR buzz. I would have been proud to have been behind it!
Posted by: Ian Green | December 07, 2006 at 02:22 PM