LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

14 Top Blog Posts From 2014

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For anyone who wants to catch up on their reading during the holidays, is just looking for inspiration to start the New Year with or for those who suffer from FOMO, here is our list of ten blog posts from 2014 that you should have read. Media Journalism’s biggest competitors are things that don’t even […]

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The Intersection of Everything: Views from Joshua Macht

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The evolution of technology is having a significant impact on society. It is now integral to everything we do, from personal lives to business processes. In this blog series, The Intersection of Everything, Michael Gonzalez and Dean Russell invite leading figures to discuss their views on what these shifts may lead to in the future. With topics ranging from the role […]

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Part 6: Real-Time Insights to Answer Real-World Questions

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In the final instalment of this blog series on marketing and comms trends we explore how measurement and analytics have evolved with the advent of real-time communications and summarise the key takeaways for your 2015 planning. The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move […]

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LeWeb: Making Visual Sense out of the Digital Economy

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This week, the international digital innovation conference LeWeb took place in Paris. Belgian blogger and internet fanatic Clo Willaerts was there. In this post she will zoom in on three visual ecosystem models that were presented during the keynote sessions. Jeremiah Owyang: 2015 will be the year of the crowd Jeremiah Owyang is the web strategist par excellence.  A couple of […]

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Part 5: Web and Mobile: Past, Present and Future

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In the fifth instalment of this blog series on marketing and comms trends we explore how web and mobile has evolved and what this means for your 2015 web strategy. As Simon Butler, Co-Founder, Purestone, highlighted at our recent Big Picture event, mobile has been the biggest catalyst in recent years in transforming marketing and the way […]

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The Right Time and Timing for Getting New Ideas

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Many of us are required to proactively create new ideas on a regular basis within our organization. But for a lot of us it’s difficult to actually find the time to create those new ideas. This creates a dilemma: on the one hand there is a culture of efficiency that forces us to get the most done in as little […]

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25 Marketing Tips in Under 140 Characters

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Snackable content – I can’t decide if I love or loathe that term. In any case, people seem to like getting information in “bite-sized” portions. A digital amuse-bouche, if you will. Did Twitter create this phenomenon? Or is it a fundamental human trait that explains Twitter’s success? In any case, here are 25 digestible tweets […]

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LOTW: YouTube 2014 Winners of the Battle of the Christmas Ads

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It might be the same old story when it comes to which retailers are dominating in the battle of the Christmas adverts this year, but the stories told in those ads are very different. According to Kevin Roberts, Saatchi & Saatchi’s global CEO, great adverts do one of three things: “make you laugh, make you […]

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