LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

LEWIS Event: From Measurement to Management

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Last month we told you why we’re involved with AMEC’s Measurement Week and how we’re supporting AMEC’s mission to improve the standard of measurement in communications. We’re proud to be joining forces with AMEC to host two events during Measurement Week (15th – 19th September); one in London and one in Washington DC. During both events, […]

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Links of the Week: U.S. Open Debuts Polo Smart Shirt

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As the U.S. Open kicked off Round 1 on Monday, I was less focused on the actual tournament, and more concerned with how well Ralph Lauren’s “Polo Tech Smart Shirt” performed. In lieu of wristbands or glasses, you can stay “smart” in designer clothing. Connected to your iPhone or iPad through Bluetooth, Ralph Lauren’s shirt […]

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7 tips for an information-packed newsroom

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How many times have you followed an interesting link, only to find a poorly designed website with very little information? Or how many times have you tried to find information about a company or product and noticed that the news section has been updated a year ago? Hopefully not too often! Company newsrooms have changed […]

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LOTW: The Debate Over the ALS Ice Bucket Challenge

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It is nearly impossible for people to avoid the bombardment of social media friends participating in the ALS Ice Bucket Challenge. With this flurry of entertaining videos, a number of observers have questioned whether or not the social media whirlwind has actually impacted ALS awareness. Many organizations utilize social media to gain visibility for their […]

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Tips for Communicating with Millennials

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I recently attended an interesting seminar by ITN productions on how brands should communicate with ‘Millennials’. Millennials, also referred to as Gen Y, typically fall within the 18-35 year old age range and have a reputation for being entitled, narcissistic and outspoken. Being a Millennial myself, I was delighted that much of the seminar focused on […]

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Trade Your Personas for Real Human Beings

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As online content developers we are getting used to dividing our target audience into personas: imaginary men and women that represent a certain group of (potential) customers. Freelance copywriter Dimitri Lambermont recently made a statement on Medium: why don’t we get rid of persona and focus on real human beings instead?  An abstract of his […]

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Media Relations: Riding the Wave of Change

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William Randolph Hearst once said, “The coming of the motion picture was as important as that of the printing press.” Of course, we can now see the full truth of his words as the proliferation of broadcast media has taken a prominent role in the media ecosystem. But what would he have thought about the […]

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