LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Fifty Shades of Marketing

50 Shades of Marketing

Whether or not you’ve read enough E.L. James to become intimately familiar with Christian Grey and Anastasia Steele, chances are by now you’ve seen the 2 minutes and 34 seconds of steam, tension and passion in the Fifty Shades of Grey movie trailer that made its rounds on the Internet yesterday after its release on […]

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How to Deal with Gossip and Rumors on Social Media


“Gossip is what no one claims to like, but everybody enjoys.” – Joseph Conrad I have gossiped about people in the past and I have gossiped about people today. There, I said it. I’m guilty of doing something that is generally regarded as bad behavior, but everyone does it and they certainly do it on […]

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Influencer Relations: Child’s Play

Toy influencer relations

At every influencer relations event you get at least one great question. It’s usually the obvious ones that are the best – as they make you think the hardest. At the DMG offices, four days before moving day (it might have been the first and last European presentation in the shortest time span in DMG […]

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Links of the Week: “You can’t spell Social Media without CIA”


Jerry Seinfeld, George Carlin and the CIA — some of the greatest comedians of our generation? Well, since creating a Twitter account last month, the U.S.’s Central Intelligence Agency has had some strange, yet surprisingly amusing, posts.  Not something you’d expect from an organization that has the perception of being covert and stern. So why […]

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The Next Big Thing

the next big thing

Change is constant, and what is popular today is almost never in favor tomorrow. For example, not very long ago MySpace was an important social media destination, but in spite of recent facelifts and rebranding opportunities, it will never out-compete the giant that is Facebook. Google recently killed off Orkut after ten years to focus on […]

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So You’ve Got Yourself a (New) PR Agency… Now What?

LEWIS PR - So you’ve got yourself a (new) PR agency…now what?

You did it! After a long and exhausting pitching process you picked a PR agency, although the choice was tough. One agency had great ideas, but unfortunately didn’t quite fit your budget. You felt an instant connection with the team from another agency, but they happened to have the least ‘out of the box’ ideas. You probably went for the agency that ticked most of your boxes. I do hope that it is the one you had that ‘click’ with, because if […]

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How Real-Time Marketing Won the 2014 World Cup


What a month this has been – for football fans and marketers alike! Over the last four weeks, the world has once more fallen in love with football, and all the frenzy that comes with it. The emotions, the elaborate commercials, surprising match results. And for the first time in the history of the World […]

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What Paying $50,000 for Potato Salad Tells Us About PR Best Practices

pot salad

Ahhh…the sounds of summer. Waves crashing against the shoreline. Sun glistening off high rise buildings. A good old fashioned BBQ with all the fixins’. And potato salad, which has been having the time of its life recently after Columbus, OH resident Zach Danger Brown (what a name!) started a Kickstarter campaign to raise $10 to […]

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Links of the Week: 4 Must Bookmark Resources for Creative Marketers


Being a successful communications professional doesn’t just mean you know how to write a good story or give a good speech. Great marketers strive for innovation and always look for new ways to deliver messaging through unique and creative techniques. For some, creativity comes naturally, while for others, it takes a little more time. Regardless […]

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