LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

The Not-So-Subtle Art of the Buzzword


As brands look to inject themselves into industry discussions, many jump on the buzzword bandwagon in an attempt to catch the eye of reporters and potential customers. Often, it’s a great avenue to showcase expertise and provide insightful thought leadership. However, as your mother may or may not have told you, jumping onto moving vehicles […]

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Four Success Factors for Facebook Video


In hindsight, you might call 2014 ‘The Year of Facebook Video’. Over 800,000 companies posted some 30 million videos on Facebook – this more than doubles the 2013 numbers. One of the reasons behind the explosion of video content on the popular platform is the auto-play feature. When scrolling through your news feed, videos will start to play automatically; […]

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Part 3: Defining the Journey to Demand Generation Success


In the third instalment of this blog series on marketing and comms trends we look at the key steps involved for a successful demand generation strategy. According to new research from Econsultancy on the Value of Marketing, one of the biggest challenges for marketers today remains a lack of understanding from the C-suite – CFO’s in […]

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LOTW: Five Myths About SlideShare


SlideShare is not just the worlds largest platform for sharing presentations. With 60 million unique visitors every month, It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition. SlideShare gets 5 times more traffic from business owners than any other platform. […]

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Silo Obsession: Why Integrated Influencer Relations Should Be Easier Than Landing On The Moon

Influencer relations 1

Breaking up the siloes in organisations has been the talk of town of technology companies for years. How technology, most often web-based or data-driven, can break down the walls within organisations and get people to collaborate and innovate. This is true. Some technologies can tear down the walls of hierarchy and isolation within organisations that […]

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Make Customer Centricity Central To Your 2015 Marketing Strategy

2015 calendar

I was fortunate enough to attend the Festival of Marketing last week in London. As Ashley Friedlein, the CEO and Co-founder of the organization behind the event, Econsultancy, put it: “Europe has the Cannes Lions. The States has South by Southwest. But London, the heart of creativity in the UK and  arguably the world’s most […]

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Part 2: Digital Tipping Points for 2015 and Google Buyer Behaviour Research


In the second instalment of this blog series on key marketing and communications trends and predictions we analyse fresh Google research on buyer behavior and digital tipping points for 2015. At our recent Big Picture event, Hanne Tuomisto-Inch, Head of B2B Marketing at Google, shared the latest Google/Millward Brown Digital B2B Path to Purchase Study research, based […]

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You Can’t Plan For Real-time Communications


The Oreo tweet at the Super Bowl 2013 is arguably one of the most celebrated examples of newsjacking in our time. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 At the Holmes Report PR Summit 2014, David Meerman Scott confessed how much he resents that: the Oreo tweet was planned for, while […]

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Part 1: Evolving Your 2015 Comms Strategy with Digital Storytelling

James S

Budgets may be growing amidst a healthier economic landscape, but marketers are still under increased pressure to ‘do more with less’. The role of marketing continues to advance in line with evolving consumer behaviours. Marketers continue to absorb responsibilities previously the domain of others. Data management and technology procurement, as well as greater ownership of […]

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