LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

LOTW: Five Myths About SlideShare


SlideShare is not just the worlds largest platform for sharing presentations. With 60 million unique visitors every month, It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition. SlideShare gets 5 times more traffic from business owners than any other platform. […]

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Silo Obsession: Why Integrated Influencer Relations Should Be Easier Than Landing On The Moon

Influencer relations 1

Breaking up the siloes in organisations has been the talk of town of technology companies for years. How technology, most often web-based or data-driven, can break down the walls within organisations and get people to collaborate and innovate. This is true. Some technologies can tear down the walls of hierarchy and isolation within organisations that […]

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Make Customer Centricity Central To Your 2015 Marketing Strategy

2015 calendar

I was fortunate enough to attend the Festival of Marketing last week in London. As Ashley Friedlein, the CEO and Co-founder of the organization behind the event, Econsultancy, put it: “Europe has the Cannes Lions. The States has South by Southwest. But London, the heart of creativity in the UK and  arguably the world’s most […]

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Part 2: Digital Tipping Points for 2015 and Google Buyer Behaviour Research


In the second instalment of this blog series on key marketing and communications trends and predictions we analyse fresh Google research on buyer behavior and digital tipping points for 2015. At our recent Big Picture event, Hanne Tuomisto-Inch, Head of B2B Marketing at Google, shared the latest Google/Millward Brown Digital B2B Path to Purchase Study research, based […]

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You Can’t Plan For Real-time Communications


The Oreo tweet at the Super Bowl 2013 is arguably one of the most celebrated examples of newsjacking in our time. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 At the Holmes Report PR Summit 2014, David Meerman Scott confessed how much he resents that: the Oreo tweet was planned for, while […]

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Part 1: Evolving Your 2015 Comms Strategy with Digital Storytelling

James S

Budgets may be growing amidst a healthier economic landscape, but marketers are still under increased pressure to ‘do more with less’. The role of marketing continues to advance in line with evolving consumer behaviours. Marketers continue to absorb responsibilities previously the domain of others. Data management and technology procurement, as well as greater ownership of […]

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Newsjacking, Gamification & Millennials: Interactive Infographic for Holmes Report Global PR Summit

Holmes Report PR Summit 2014 Infographic

The theme at this year’s Holmes Report Global PR Summit in Miami was ‘Game Changers’. As the social media partner we followed all the activities closely – and gained some fascinating insights along the way. There were three big takeaways from our experience at the event: 1. Newsjacking is now an essential part of PR. We […]

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Go on guys #BreakTheInternet. What Kim K can teach us about multi-media integrated communications


Without doubt this must be the hottest topic everywhere – in print, online publications and, of course without saying, talked about on everyone’s social streams. Morality, sexuality and discussions of how round her behind is notwithstanding, there is a big lesson for us all here. You can indeed still generate ideas that drive conversations across […]

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Insights into China’s social media platforms: Dianping – the Chinese answer to Yelp

Dianping & China

Almost every hour, and maybe even every minute, there is new story about social media in China and how fast it is growing and changing. You might already be familiar with Alibaba, Wechat, Weibo but have you heard about Dianping? Probably not; but before I explain to you what Dianping is, let me take a […]

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