LEWIS 360° – The blog of global communications agency, LEWIS PR

We were delighted to be bestowed a Highly Commended in the Holmes Report’s annual ‘Best Regional Specialist Consultancy to Work For’ category, announced this week. These awards are an important accolade to take note of when you are deciding where to start, and nurture, your career. So, what is it that really makes the difference between a [...]

The former Financial Times journalist and author of Silicon Valley Watcher, Tom Foremski, went on stage during The International Social Media & PR Summit, in a panel discussion with Shel Holtz and Mark Ragan. The three experts agreed that the PR industry still has a long way to go to win the battle for advertising [...]

No matter where you work, when you down tools on a Friday it’s customary to enjoy a hard earned drink or two with your colleagues. LEWIS is no exception. However, just over two weeks ago, I had to forego the norm to go home and pack my bags. I was getting ready to visit some [...]

It should not be news to you. The trend to ‘do more with less’ reached the media industry a long time ago. Journalists have less time to research stories. They face more pressure to create good quality content to hit their deadlines. This is true from Sydney to Stockholm to San Francisco and we’ve written [...]

This week the spotlight is on shopping and fashion – everyone’s (and by everyone I mean every woman) favourite topic. So sit back, sip a cup of tea and find out what the world of technology has got to do with the glamorous world of fashion… Online marketplace The Grommet gets capital injection from Rakuten [...]

The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]