LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Another Step Closer to Facebook Zero

Facebook Zero

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Now you see me, now you don’t Facebook posts from select pages are mysteriously disappearing… Another step closer to […]

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PR in Stealth: 4 Tips for Gaining Share of Voice Before You Launch

Launch Plans PR

Today, the technology industry moves faster than ever with companies raising unprecedented amounts of funding, being acquired for more than valuation and going public on a weekly basis. The climate is now such that fledgling companies cannot afford to wait until their product is generally available before they begin to gain share of voice. This […]

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LEWIS Rises as Top 3 Fastest Growing Agency

LEWIS PR's financial results

We’re thrilled to be listed as a top performing independent PR agency in PRWeek’s Agency Business Report 2015. According to PRWeek’s report, in 2014 LEWIS had the third highest percentage growth (37%), of agencies ahead of us. LEWIS now has global revenues in excess of $72 million, with combined US revenues of more than $37 million. This […]

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This Week in Social: #StGeorgesDay Social Winners

Twitter-DM

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Likes won’t have the same impact as they used to In the latest News Feed update on Facebook, […]

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Why Marketers are Failing to Deliver Effective Multichannel Campaigns

Content

Multichannel marketing certainly isn’t a new concept. But, it’s evident that many marketers are still not completely comfortable with planning and executing multichannel campaigns and struggle to effectively deliver consistent messaging in an integrated, cohesive way. In a recent study by IBM only 34 per cent of marketers said they do a good job of […]

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Why the Future of Social Media is in Publishing, Not Advertising

Publishing social media

It’s what marketers, social media ‘experts’ and PR pros talk about every day; what does the future look like for social media? Alongside that, we have been talking for several years about the changing media landscape. Traditional news outlets had a hard time with the growing popularity of social media networks. Brands saw a window of […]

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Marketers, We Need to Learn to Listen!

Marketers and Listening

We were given two ears and one mouth for a reason. Many of us don’t use these gifts, even if we think we do. Recent research from Accenture shows that 96% of global professionals consider themselves to be good listeners. The same report shows that 98% spend part of their workday multitasking. You can’t listen […]

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It’s Conference Season: 6 Tips for PR Support During an Event

Conference Season and PR

It’s that time of year: for clients, their partners and media, the spring and summer are all about conferences. This is a challenging time for PR. Trying to gain a journalist’s interest in a client’s conference, either to attend or cover it, is an increasingly difficult task as more journalists weigh the time involved against […]

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This Week in Social: Tinder Hooks up with Instagram

earthmojis-hed-2015

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook revives ‘Away’ message The platform has decided to revive the ‘away’ message to enable users to inform […]

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