LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Interactive Infographic – A Journey through the B2B Multichannel Buying Cycle

A screenshot from a new interactive infographic, showing behind the scenes of a multichannel marketing campaign

As marketers, we know the B2B path to purchase is more complicated than ever before. Our new interactive infographic follows Alex, a typical B2B buyer through the path to purchase (helped along by marketer-extraordinaire Alexis!). From the moment Alex’s alarm goes off, he’s thinking of an email from his boss. Luckily, Alexis is helping out […]

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The Three Stages of Data Breach Newsjacking

Brand journalism Newsjacking communications media PR

When it comes to commenting on breaking news, data breaches are in a category of their own. At the core, these incidents are criminal investigations and are notoriously light on concrete information. This can make things tricky for PR folks, since the right thing to say on Monday might be a misstep on Tuesday. When advising clients […]

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Choosing the Right Social Media Buy Buttons

Google Buy button

In an effort to grow sales revenue, improve conversion rates and capitalize on large audiences, giants like Google, Pinterest, Instagram and Twitter are all rolling out Buy Buttons. With the exception of Instagram, all platforms will enable purchasing directly in their platforms. Below is a quick summary of each platform’s offering. Google Buy Button What […]

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This Week in Social: YouTube Ad Spend Increases by 60%

YouTube adspend social media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Video/Image Top Brands Increase YouTube Ad Spend A recent Google report has announced that the average spend on YouTube from the top 100 […]

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Tips on Executing Successful Influencer Marketing Campaigns

Digital Marketing Multitasks

Content marketing continues to dominate marketing budgets. But it’s becoming more and more difficult for brands to maximise their investment. The content market is reaching saturation point, according to many, and the increasing monetisation of social media platforms is making it harder to make an impact purely through organic social activity. Being complacent and relying on tried and tested marketing […]

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This Week in Social: Periscope Reaches 10 Million Users

periscope mobile social media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Video/Image Periscope reaches 10 million accounts The popular live video streaming platform announced this week that it has surpassed 10 million accounts […]

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The Key to Successful Real Time Marketing

Example Real Time Marketing

Real time marketing (RTM) is an increasingly popular strategy given the power of social media and the interconnected world we live in. In essence, the strategy is based on the production of creative content that exploits the significance of an event or news story in order to generate the greatest possible public impact. The objective […]

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The Emergence of the New Corporate Media Sites

Screen Shot 2015-08-12 at 16.02.59

How One Bank Launched a New TV Channel in the Media Crisis As soon as you visit www.efn.se – Economy and Finance News (EFN) – the latest news summary starts playing. These short segments are recorded and aired three times daily, delving a little deeper than regular national TV into economic issues. Experts, professors and […]

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