LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Why Swedish Journalists Pay For Their Own Press Trips

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Before launching PR activities in Sweden, it’s important to understand the media landscape and, most crucially, how to build relationships with journalists in this market. Journalistic integrity reigns One of the major traits of Swedish journalists is their journalistic integrity. Sending a journalist a free product or inviting them to an exclusive event or to […]

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Break Down the Walls in Your Marketing Team

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Solve the risks of silo thinking. Start with these 5 principles for breaking down barriers between job functions. Marketing used to be easy, didn’t it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few […]

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Mapping the Complex B2B Path to Purchase in 2015

Simon Callaghan Photography, B2B Marketing Summit 2015

Last week we hosted a session on multichannel marketing at the B2B Marketing Summit in London. Giles Peddy, group managing director UK, LEWIS PR, and James Smee, co-founder, Purestone, mapped out the journey of Alex – a typical B2B buyer – on his path to purchase.  The B2B marketing funnel has changed significantly in recent years. Thanks to the […]

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This Week in Social: Twitter Expands Shopping Experiences

Twitter Collections

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook’s photo app will not be available in Europe Facebook launched Moments app in the US this week, which allows users to […]

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The Big Picture 2015: Connecting Social to Sales in B2B

Social-selling

In this blog series we bring you the highlights from our recent Big Picture 2015 event on B2B digital trends. During their fireside chat, Tiffany Williams, LinkedIn, and Gugs Sarna, Head of LEWIS Pulse UK, discussed how brands can connect social media to sales and maximise lead generation. 75% of B2B buyers use social media […]

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This Week in Social: Pin Your Dream

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Trends Update Expect to see a change in the way Facebook displays trending topics very soon. The platform is categorizing trends […]

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Measurement: Lets Start a Revolution!

AMEC summit

Last week, I attended the AMEC International Summit on Measurement in Stockholm and had the opportunity to join some of my esteemed peers in a debate on how to end marketplace confusion about PR metrics. The intention of the global summit was to bring together industry leaders to discuss and educate how we can collectively drive greater […]

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