LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Searching Google for Tweets

Social Media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook  Talk of businesses making contact via WhatsApp Earlier this week, Facebook said it could allow businesses engage with […]

Read More

7 Tips for Using Periscope at Events

This week, LEWIS and Purestone brought together leading industry practitioners from across the breadth and depth of the modern marketing mix to discuss and explore industry trends, best practice strategies and, ultimately, how to maximise the digital conversation.  So, to help us amplify reach and maximise our own digital conversation around the event, we thought […]

Read More

When (Not) to Use New Technologies in Campaigns

huggies-3d-fetus-hed-2015

There has always been a time lag between the announcement of new technology and its implementation. Consideration for using it in campaigns then follows. Many usually wait for the tech to go mainstream before they would think about using it for their campaigns. 3D printing is at that point at the moment. Many of us know […]

Read More

This Week in Social: Ordering Pizza Via Emoji

Domino_s_Pizza_3302393b

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook BBC, Guardian, Bild and Spiegel sign up to Facebook Instant Articles As Ian Lipner predicted earlier,  Facebook this week finally introduced a product […]

Read More

Five Ways Today’s PR Managers Have It Harder Than I Did

Five Ways PR Managers Have It Harder

Yesterday was the eleventh anniversary of my last day as a public relations agency account manager. I worked for a high quality, boutique PR agency in Washington. I was near fanatical about the Internet as a community and marketing boon, on a team that specialized in technology during the first Internet-fueled tech bubble of the […]

Read More

Engagement is the Biggest Challenge of Influencer Relations

Screen Shot 2015-05-11 at 15.19.57

Influencer relations (or influencer marketing) has developed into a discipline in its own right. For many brands, it’s a vital strategy to convert key influencers into brand ambassadors. However, despite the increased investment in influencer relations, it’s clear that marketing and communications practitioners are still struggling to get the right foundations and framework in place […]

Read More

Top 3 Media Trends in Asia Pacific

Publishing social media

“Same same but different.” That’s the stock phrase of shopkeepers across the Asia Pacific region. They use it to offer customers something similar but not identical to what they are looking for. But it also neatly sums up the Asia Pacific media landscape. Asia Pacific certainly has many similarities with other regions. However, there are […]

Read More

Name Then Aim: The Key to Multichannel Marketing

Social Media Personal Branding

According to the 2015 Multichannel Digital Marketing Report, published in March by Digital Doughnut, 95 per cent of marketers say that a multichannel strategy that allows them to target customers is important for their organisation. This is great to hear – marketers recognise it’s the route to success. As Stephen pointed out in his post […]

Read More
Page 1 of 17112345...102030...Last »