LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

How To…Create Engaging Powerpoint Presentations

Screen Shot 2015-01-27 at 19.31.46

“Avoid using Powerpoint whenever possible!” That’s what any good presentation coach will presumably tell you. At least, that’s what they told me. Guess what: I can’t! In the world of marketing and communications, the tool has become a necessary evil that I (and since you’re reading this, probably you too) can’t avoid. What you can […]

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Microsoft, the HoloLens and the Word ‘Hologram’


Last week Microsoft revealed one of its exciting new projects, the HoloLens. The headset gives the illusion of virtual images being projected on top of the real world. I really like what Microsoft’s vision is here. There are so many useful applications of this device whether at home, in the workplace, in education or in […]

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5 Tips to Write the Perfect E-mail Pitch


So you’re convinced an e-mail pitch is the best approach to get your client’s news on a journalist’s radar. But how do you make your pitch stand out among the hundreds of e-mails journalists get every day? I’ve written my share of e-mail pitches. Some of which were successful, while other ones remained unanswered. It […]

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Rise Academy: Nurturing Creativity in the PR Industry


The PR industry isn’t investing enough in creativity. This was the key finding in The Holmes Report’s global 2014 Creativity in PR study. The survey of 600 PRs uncovered a need for more investment in hiring creative talent and developing creative capabilities, as well as nurturing creativity at an agency-wide level. As PR consultancies continue […]

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Openstrate.gy: The New Marketing Tool Aggregator

Open Strategy

Being an online marketing professional requires strong marketing skills, consistent brand knowledge and pragmatic client culture. It also requires a constant ability to survey what’s going on in innovation, trends, analysis, strategic planning, business, consumer insights and so on. We are continuously living our digital lives spread out over multiple accounts and platforms. Keeping up […]

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Why Content Marketers Should Be Looking Back to Move Forward

Content marketing battle

If you’re a content marketer who has been responsible for a brand or company blog for some time, you’re likely in the process of planning your content calendar for 2015. But while you’re thinking about new content, creative angles and relevancy for your audiences, there is also a good chance you may be overlooking one […]

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