LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Summer Intern Season: How to Stand Out Among A Sea of Candidates

Summer Internships

  It’s that time of year again. Final exams are coming to a close, you’ve got a few all-nighters left to wrap up your final papers, and it’s time to nail down that summer internship that will provide you with real world PR experience that can help you better decide on your career trajectory before [...]

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Getting the Best Return on Investment in Your Career

Bull

HR professionals spend a lot of time talking with candidates and employees about their careers: what experience do they have, what are their goals and expectations, how will they get where they want to be in two, five, ten years and beyond? Most career-minded people want to grow professionally, but don’t always know how to [...]

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Data Is Dead. Long Live Data. – Tips on how to tell compelling data-driven stories

Numbers

Numbers have always been an important element in storytelling, from the number 40 in the bible to the three wishes for Aladdin and the two king’s children. This has not changed over the years. But what has changed is the sheer amount of data – the big data explosion. From the dawn of civilization through [...]

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A Modern Marketer’s Guide to Owning Audience Attention

train

Marketing success can be measured in several different ways, but, for any true communications professional, there is one goal we always strive to achieve – capturing our audience’s attention. Regardless of the type of campaigns we run, capturing the attention of a target audience and having the opportunity to nurture their interest is like obtaining [...]

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The Evolution of Marketing: Where’s The Human Factor?

PRcoders

With the exponential rise of big data and the increasing emergence and growth of new technology platforms and automation tools, the role of marketing is changing. It is gradually absorbing greater responsibility for managing the technology involved in enhancing the customer experience – responsibility that would traditionally sit within the realm of IT. Blurring the [...]

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Lost in Translation: A Global Marketing Discussion Recap

touchtank

How important is it that marketers think globally? As explained by Carbonite’s Pete Lamson, “If you take a US-only approach to global marketing, you’re in a world of hurt.” Pete was one of the several guest panelists at “Lost in Translation: A Global Marketing Panel Discussion,” hosted by LEWIS Boston, last Thursday evening. During the [...]

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Who Needs PR Anyway?

media interview

No, that’s not what I’m saying but that’s what Emma Jacobs has written in her article in the Financial Times. Using examples like Warren Buffett who communicates directly with shareholders or Elon Musk, chief executive of Tesla Motors, who does his own PR, Emma suggests that there is no need to employ PR experts. What [...]

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